I was in Dubai and, as usual, my eyes went straight to the logos, not the buildings. It's a city that has perfectly understood old money aesthetics: matte gold, brass lettering, light hidden behind the signage, Arabic calligraphy and Latin type placed side by side with the same restrained elegance. Nothing shouts, everything is built to look expensive without trying, the kind of luxury that doesn't need to prove itself.
What stuck with me most is that Dubai is one massive marketplace of brands. Everything is branded, from the smallest corner business to the tallest towers, everything carries a mark, a logo, or a symbol. These are a few that caught my eye.
For anyone working in visual identity, it's a clear reminder that elegance isn't about budget, it's about intention. If you want to play with typography from the same premium territory, I've put together a few solid font resources on the website a good place to start.
